I've spent many years doing one thing exceptionally well: transforming how organizations communicate, compete, and connect with the people who matter most to them. Few executives have built brands, shifted reputations, and driven measurable growth across as many industries and platforms — from financial services and technology to healthcare and consumer markets. I often specialize in the complex ones, where reputation is everything and trust is hard-won.

Most recently, I was a co-founder and Chief Strategy & Communications Officer of the former Alliance for Lifetime Income (today, LIMRA), where I helped unite 24 of the world's leading financial services firms around a shared mission. Over eight years, I led one of the most consequential reputation transformations in recent financial services history – re-framing the consumer and financial advisor perceptions around annuities while building a financial education program that reached and engaged an average 70 million retirees and pre-retirees annually. That kind of impact doesn't happen by accident. It takes the rare alignment of brand, communications, marketing and purpose.

Before ALI, I helped drive Jackson National Life's first enterprise-wide brand revitalization and digital transformation; led the creation of AARP's Life Reimagined subsidiary, a digital platform to engage 2.5+ million Boomers and Gen-Xer users. Prior to AARP, I was the Chief Marketing & Communications Officer at Universal Access/CityNet Telecom, where I helped secure $375 million in two rounds of funding for this unique broadband infrastructure company. I began my career at Fleishman-Hillard, rising to Senior Vice President and co-founder of its global technology practice.